Case Study

Giving Nibblish a site as fresh as their new brand

Nibblish had recently refreshed their brand, but their website hadn’t caught up. The old site felt dated and flat, and no longer reflected the lively, modern identity customers were seeing on the shelf.

We built them a brand new WordPress site that brings their refreshed brand to life. Fresh, vibrant and full of personality, it finally tells their “just fruit, no nasties” story the way it deserves to be told.

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Who is Nibblish

Nibblish is a fruit snack brand on a mission to make healthy snacking honest and easy. Hand-picked fruit, gently baked, swirled or dipped, with no nasties added. What started in a family kitchen, born out of finding allergy-friendly snacks for their daughter Imogen, has grown into a snack staple found in lunchboxes, gloveboxes and hiking packs. Today Nibblish works with a network of over 1,000 growers and runs on solar power, recycled water and a commitment to doing things properly.

Identifying Key Areas for Improvement

Nibblish had invested in a beautiful new brand identity, but their existing website was telling a different story. The site felt dated and flat next to the fresh, lively new packaging and personality, leaving a gap between the brand on the shelf and the brand online.

For Nibblish

The old website no longer matched their refreshed brand, creating a disconnect between the vibrant new identity on shelves and a tired experience online. Content was hard to keep current, and the dated platform held back the storytelling that makes Nibblish special. The founder story, the grower network and the sustainability work all deserved a brighter, more modern stage.

For their customers

Shoppers landing on the old site didn’t get the fresh, wholesome feeling the new brand promised. Browsing the range on mobile was clunky, and the deeper Nibblish story, why the snacks are different and better, was easy to miss. The result was a digital experience that undersold a genuinely great product and a beautiful new brand.

How did we know where to look?

Bronte has been building WordPress websites for over 15 years and 800+ businesses. When a brand has done the hard work of a refresh, the website is the one place it can’t afford to fall behind. So we knew exactly where to focus: a ground-up rebuild that brings the new Nibblish brand and story to life.

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Website Design

Maintenance + Hosting

Here’s how we brought the new brand to life

Crafting a
Fresh, Lively Brand Experience

We focused on translating Nibblish’s refreshed brand into a website that feels just as fresh, lively and honest as the product:

A Brand-Accurate Design System

We rebuilt the site around Nibblish’s new identity: the colour, typography, photography and that playful “no nasties” tone, so the website finally feels like the same brand customers pick up off the shelf.

A Fresh, Lively Look

Out went the dated styling. In came bright, appetising visuals, bold use of the new brand and plenty of personality, giving the site the same energy as the new packaging.

Story Front and Centre

The founder story, the grower network and the sustainability work are Nibblish’s biggest differentiators. We gave each room to breathe with dedicated, scroll-friendly sections that turn casual browsers into believers.

Easy to Manage, Easy to Grow

We built the site in bespoke WordPress using ACF rather than a bulky page builder, so the Nibblish team can update products, stories and content easily as the brand keeps growing.

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Implementation Process

Here’s what we did to bring the new brand online

The Kick-off

We sat down with the Nibblish team to understand the refreshed brand, the product range and where they wanted to take the business, then reviewed the old site to see what was holding the experience back.

The Wireframes

We mapped the key journeys, from discovering the range to learning the story and getting in touch to stock Nibblish, and turned them into clear wireframes that put content first.

The Design

With the structure set, we translated the new brand into a fresh, appetising design: bold use of the new identity, hero product photography and a warm, honest tone that mirrors the packaging.

The Development

We built a bespoke WordPress site using ACF, with flexible content sections, a clear product range and enquiry forms for retailers and customers alike.

Go for launch

We tested thoroughly across devices with a focus on mobile and performance, then launched the new Nibblish site, giving the brand an online home that finally matches the product on the shelf.

What Results did Bronte get
Nibblish?

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A Brand-Accurate Website

Polished, Mobile-First Experience

Story That Sells the Difference

A Site Built to Grow With Them

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