B2B Website Design

B2B website design is website design for businesses that sell to other businesses rather than to consumers. The buying cycle runs for weeks or months, several people are involved in the decision, and the visitor wants technical and commercial detail rather than a sales pitch.

In practice that changes the structure more than the styling. Product and service pages carry specifications, the proof a procurement team looks for has to be easy to find, and the site usually has to connect to a CRM or quoting system rather than just send an email.

B2B websites start from $3,000 + GST and most land between $8,000 and $15,000 + GST.

Three things move the number. How much of your range the site has to carry, whether it needs to connect to anything you already run, and whether there is a login, portal or member area behind it. A site that lists eight services sits at the bottom of that range. One with a full catalogue and a CRM integration sits well above it.

Every project is quoted on scope, so treat those as starting points rather than packages.

Most B2B builds take 8 to 12 weeks from kick-off to launch, and a straightforward one can be done in 4 to 8.

The thing that moves that timeline most is content. Product data, specifications and case detail usually live in several places and several heads, and gathering them takes longer than people expect. Integrations are the other one. Connecting to a system with a documented API is quick, and connecting to something built in 2011 is not.

Hosting starts at $50 + GST per month and most B2B sites sit on the $60 plan.

That covers the server, SSL, nightly backups, uptime monitoring and the standard plugin licences the site runs on. If you want us handling WordPress updates and plugin work rather than doing it yourself, managed care starts at $100 + GST per month. Sites with a portal, a login or heavy traffic usually need dedicated hosting, which starts at $250 + GST.

Probably not, but there is a floor.

If you need five pages live next week for under $2,000, a template platform will serve you better and we would rather say that now than three weeks into a quote. If your buyers research for weeks, compare you against two or three others, and expect real detail before they call, then a custom build pays for itself. Company size matters much less than how considered the purchase is.

Yes, and for most B2B sites it is the point.

Enquiry forms can push straight into a CRM with the source and campaign attached, quote requests can drop into an existing workflow, and product or pricing data can be pulled from the system that already holds it. Where a system has a documented API this is routine. Where it does not, we will scope it honestly rather than promise it and discover the problem later.

Mostly through very specific searches, and increasingly through AI answer engines summarising those searches.

B2B buyers rarely search a category. They search a part number, a standard, a problem, or a supplier in a particular region. We structure the site so those searches land on the page that answers them, write the pages to answer the question directly, and mark up the content so search engines and AI tools can read it. Then we connect Search Console and analytics so you can see what is working.

Usually both of us.

You know your products, your standards and why customers pick you, and no writer can invent that. We handle the structure, the page plan, and the rewriting that turns internal language into something a buyer follows. If you would rather hand the whole thing over we can quote for it, and if you have a marketing team already it is often faster to give them the plan and let them fill it in.

You do. All of it.

The site is built on WordPress, which is open source, and it runs on hosting in your name. You get the domain, the code, the content and the database. There is no licence that stops working if you leave, and no platform fee sitting between you and your own site. If you ever move to another provider, it goes with you.

Yes, and it is usually the sensible order.

We build on structured content types and flexible sections rather than a page builder, so adding a product range, a login area or a new integration later is a contained piece of work instead of a rebuild. Plenty of clients launch with the core site, see which pages their buyers actually use, then spend the next budget on the part that is earning.