Redefining Retirement Living with a Digital Transformation
Initially, The Botanic sought hosting services. However, a comprehensive UX review revealed significant opportunities for improvement. Key challenges included:
The original site was difficult for retirees with limited tech skills to navigate, necessitating a more intuitive and accessible design.
The site's content felt clinical, lacking the emotional connection and clarity needed to align with The Botanic’s warm, community-focused brand.
Inconsistent visuals and unrelated imagery failed to reflect the vibrant lifestyle The Botanic offers, requiring a redesign that balanced aesthetic appeal with simplicity.
Bronte has been making WordPress websites for the last 15 years, we have condensed all that knowledge into our Website Health Check which we used on The Botanic, pair that with the fact we have done this countless times before -- it was almost a no brainer on which direction to take.
Here is how we tackled the problem
We focused on a design-centric approach, proposing solutions such as:
Intuitive and Accessible Design
We implemented a user-friendly interface with a welcoming color palette and large, interactive elements. This approach prioritized simplicity and readability, ensuring elderly users could easily navigate the site without confusion.
Engaging Content and Brand Alignment
To align the website with The Botanic’s warm and inviting brand, we infused the content with emotion and personality. By incorporating stories and testimonials, we created a stronger connection with potential residents and their families.
Modern Features for Enhanced Experience
We introduced interactive maps, search filters, and 3D walkthroughs, blending functionality with aesthetics. These features provided users with an immersive experience, highlighting The Botanic’s vibrant community and modern lifestyle.
Here is what we did to execute a thoughtful redesign
Here we conducted initial meetings with The Botanic to understand their goals and objectives. Established project scope and timelines, ensuring alignment with client expectations.
We then developed wireframes to outline the website's basic structure and layout. Reviewed wireframes with The Botanic to gather feedback and make necessary adjustments.
Moved into createing detailed design mockups focusing on usability and brand alignment. Integrated a welcoming color palette and large, interactive elements. Held design reviews with The Botanic, incorporating feedback to refine the design.
We Implemented the approved design into a functional WordPress site. Integrated interactive features like custom maps, search filters, and 3D walkthroughs. Ensured the website was accessible and user-friendly for the elderly audience.
Conducted comprehensive testing to ensure functionality and performance. Made final adjustments based on testing feedback. Successfully launched the website, followed by a final review with The Botanic to confirm satisfaction.
Enhanced User Experience
Improved Engagement
Positive Client Feedback
Strengthened Brand Presence
Take a look at the site for yourself
Check out the siteCreating beautiful, effective websites is what we do. Over the past 15 years we’ve created 500+ websites for companies of all sizes
WordPress is our bread and butter. Over the years we’ve noticed the problems arise from websites gradually slipping out of date.
