Case Study

Redefining Retirement Living with a Digital Transformation

The Botanic wanted a website that was as welcoming and engaging as their retirement community. They teamed up with Bronte to tackle usability issues and align their online presence with their brand values.

This case study shows how we created an intuitive, attractive WordPress site that both The Botanic and their residents love.

Check out the results

Who is The Botanic

The Botanic is dedicated to offering retirees a joyful and purposeful lifestyle through nature-integrated living spaces. Their core values—excellence, energy, empathy, and engagement—drive their commitment to providing world-class retirement living experiences.

Identifying Key Areas for Improvement

Initially, The Botanic sought hosting services. However, a comprehensive UX review revealed significant opportunities for improvement. Key challenges included:

Enhancing usability for elderly users with limited tech literacy.

The original site was difficult for retirees with limited tech skills to navigate, necessitating a more intuitive and accessible design.

Aligning the website's message with The Botanic’s brand.

The site's content felt clinical, lacking the emotional connection and clarity needed to align with The Botanic’s warm, community-focused brand.

Creating a warm, welcoming, and modern digital environment.

Inconsistent visuals and unrelated imagery failed to reflect the vibrant lifestyle The Botanic offers, requiring a redesign that balanced aesthetic appeal with simplicity.

How did we know where to look?

Bronte has been making WordPress websites for the last 15 years, we have condensed all that knowledge into our Website Health Check which we used on The Botanic, pair that with the fact we have done this countless times before -- it was almost a no brainer on which direction to take.

Website Health Check

Website Design

Maintenance + Hosting

Here is how we tackled the problem

Crafting a
User-Centric Design

We focused on a design-centric approach, proposing solutions such as:

Intuitive and Accessible Design
We implemented a user-friendly interface with a welcoming color palette and large, interactive elements. This approach prioritized simplicity and readability, ensuring elderly users could easily navigate the site without confusion.

Engaging Content and Brand Alignment
To align the website with The Botanic’s warm and inviting brand, we infused the content with emotion and personality. By incorporating stories and testimonials, we created a stronger connection with potential residents and their families.

Modern Features for Enhanced Experience
We introduced interactive maps, search filters, and 3D walkthroughs, blending functionality with aesthetics. These features provided users with an immersive experience, highlighting The Botanic’s vibrant community and modern lifestyle.

Implementation Process

Here is what we did to execute a thoughtful redesign

The Kick-off

Here we conducted initial meetings with The Botanic to understand their goals and objectives. Established project scope and timelines, ensuring alignment with client expectations.

The Wireframes

We then developed wireframes to outline the website's basic structure and layout. Reviewed wireframes with The Botanic to gather feedback and make necessary adjustments.

The Design

Moved into creating detailed design mockups focusing on usability and brand alignment. Integrated a welcoming colour palette and large, interactive elements. Held design reviews with The Botanic, incorporating feedback to refine the design.

The Development

We Implemented the approved design into a functional WordPress site. Integrated interactive features like custom maps, search filters, and 3D walkthroughs. Ensured the website was accessible and user-friendly for the elderly audience.

Go for launch

Conducted comprehensive testing to ensure functionality and performance. Made final adjustments based on testing feedback. Successfully launched the website, followed by a final review with The Botanic to confirm satisfaction.

What Results did Bronte get
The Botanic?

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Enhanced User Experience

Improved Engagement

Positive Client Feedback

Strengthened Brand Presence

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Want Bronte to do the same for your new website?

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