Case Study

Redefining Retirement Living with a Digital Transformation

The Botanic wanted a website that was as welcoming and engaging as their retirement community. They teamed up with Bronte to tackle usability issues and align their online presence with their brand values.

This case study shows how we created an intuitive, attractive WordPress site that both The Botanic and their residents love.

Check out the results

Identifying Key Areas for Improvement

Initially, The Botanic sought hosting services. However, a comprehensive UX review revealed significant opportunities for improvement. Key challenges included:

Enhancing usability for elderly users with limited tech literacy.

The original site was difficult for retirees with limited tech skills to navigate, necessitating a more intuitive and accessible design.

Aligning the website's message with The Botanic’s brand.

The site's content felt clinical, lacking the emotional connection and clarity needed to align with The Botanic’s warm, community-focused brand.

Creating a warm, welcoming, and modern digital environment.

Inconsistent visuals and unrelated imagery failed to reflect the vibrant lifestyle The Botanic offers, requiring a redesign that balanced aesthetic appeal with simplicity.

Here is how we tackled the problem

Crafting a
User-Centric Design

We focused on a design-centric approach, proposing solutions such as:

Intuitive and Accessible Design
We implemented a user-friendly interface with a welcoming color palette and large, interactive elements. This approach prioritized simplicity and readability, ensuring elderly users could easily navigate the site without confusion.

Engaging Content and Brand Alignment
To align the website with The Botanic’s warm and inviting brand, we infused the content with emotion and personality. By incorporating stories and testimonials, we created a stronger connection with potential residents and their families.

Modern Features for Enhanced Experience
We introduced interactive maps, search filters, and 3D walkthroughs, blending functionality with aesthetics. These features provided users with an immersive experience, highlighting The Botanic’s vibrant community and modern lifestyle.


Want Bronte to do the same for your new website?

Creating beautiful, effective websites is what we do. Over the past 15 years we’ve created 800+ websites for companies of all sizes

Learn how we help

Want Bronte to Improve your current website?

WordPress is our bread and butter. Over the years we’ve noticed the problems arise from websites gradually slipping out of date.

See what we can do

Here are some other projects we think you might like

Nibblish

With a new rebrand hitting the shelfs they needed a website that helped show off their unique taste in a fun way!

Check out the project

Smart Grass

Aiming to be the #1 Artificial Grass Supplier in the country, the website needed to be #1 as well.

Check out the project

ThomsonsITM

ThomsonsITM were gearing up their marketing efforts in 2023 and reached out to us to lend them a hand.

Check out the project

BA Pumps & Sprayers

Their old website was crying out for some TLC, and with Field days just around the corner, we had to get our creative flowing!

Check out the project

Daisy Garden Bags

Needing to get a higher footing in the digital world, DGB reached out to see if we can help them plant their seed.

Check out the project

Currizza

Needing a way to express their unique taste, they were after a website that represented their flavour!

Check out the project

F.B. Hall

Celebrating a 100 years in business, FB Hall needed a modern and fresh look for their website.

Check out the project

Plume

Offering 3 core services, across 3 different brands, they needed a simple and elegant way to shine.

Check out the project

Ready to Elevate Your Online Presence?

Creating beautiful, effective websites is what we do. Over the past 15 years we’ve created 800+ websites for companies of all sizes, Still not convinced? Check out a few reasons to consider Bronte

Stay in the loop

Sign up to our newsletter or follow us to learn how to get the most of your WordPress website!

Subscribe