Here is how we tackled the problem
Crafting a
User‑Centric Experience
We focused on a journey-first approach, proposing solutions such as:
Clarified User Journeys and Purpose-Led Structure
We re-mapped the entire site around the key reasons people visit Plume. By defining clear paths for dining, accommodation, weddings, business events, and wine, we ensured users could immediately recognise where to go and complete their tasks without unnecessary steps.
Clear, Unified Navigation Across the Brand
To reduce confusion between the restaurant, villas, and winery, we created a navigation system that groups Plume’s offerings into intuitive categories. This unified structure communicates that Plume is one integrated destination and guides users smoothly toward the right experience, whether that’s Wine & Dine, Stay, Events, or Wine.
Seamless, Consistent Calls-to-Action
We elevated the visibility and usability of calls-to-action across the site, making booking, enquiry, and purchase options easy to find on every device. Cross-linking between key pages (such as weddings to villas, dining to wines, and stays to events) helps users naturally explore the full Plume ecosystem and discover experiences they may have otherwise missed.
